My passion for understanding people—who we are and why we do what we do—has shaped my career. I am a subject matter generalist and a lifelong learner, which allows me to adapt easily to new categories and industries. My super power is developing rapport quickly, so that I can encourage deep candor from respondents while exploring the issues of importance to my clients.
Before founding VMHQ Research in 2008, I built my career at prominent New England research firms, leading projects, managing operations, and mentoring staff. With expertise in healthcare, media, women, and unique consumer and B2B populations, I am adept at navigating sensitive topics, plumbing the depths of the issue at hand, and crafting actionable business recommendations.
I hold a B.A. in English from the University of Notre Dame and an M.A. in English from the University of Chicago. I live in Portland, Maine with my husband and two dogs.
- Vivian Harris, Founder & President
"Vivian is one of the best moderators I’ve worked with in my 26-year career in pharmaceutical marketing. Her ability to put patients at ease, uncover true unmet needs in the marketplace, and provide critical insights into launch planning puts her in a class by herself. She instantly became part of my team the moment we had our kick-off meeting, and her collaborative nature made her a huge asset in the multiple projects we utilized her for."
For insights and observations on qualitative market research.